The revival of a 15-year-old fine jewellery designer brand
- Social Media
- Content Creation
- Media Management
15 years of business had stagnated the growth of this fine jewellery brand. The brand was looking at identifying new avenues for reach and conversions, without any knowledge on using digital platforms. The brand was in need of an effective social media strategy to drive growth.
Romance the Product
Capture fine jewels in their full glory with a nuanced content strategy and production campaign. With the support of an effective media mix, alluring imagery was used to intrigue the audience and generate leads.
Amplify the brand story
Develop a narrative for every collection and product within, thereby creating positive associations for the brand. Social media promotions to further connect with new audiences who may not know of the brand's heritage or offerings.
Target audience across channels
Utilise existing website traffic and introduce a lead capturing mechanism to get the details of all our interested users. Further nurture the users, engage and convert using a successful email marketing campaign.
Unleashed the power of people
Conceptualised an all-exclusive networking event, Studio Affair, powered by an influencers’ outreach programme to create awareness about the brand, its products, stories, collection and more.
Increase in leads
Media spends recovered