Ceat Specialty
Digital overhaul to support a larger, more global audience for one of India's leading tyre manufacturers
Services
- Website Development
- Content Creation
- SEO
THE CHALLENGE
While there existed a website for CEAT Specialty, it was unable to do justice to the legacy, expectation and offerings of the brand. As CEAT Specialty expanded to new markets, a website that could elevate customer experience and drive business growth was the need of the hour.
Our Approach
Study the wheel
A website strategy based on an in-depth analysis of the category and existing brand website, along with an implementable plan of action.
Coded to perfection
A flawless product search mechanism, smooth interface and a website that is compatible across devices keeping all of our Target Groups in mind.
Result
A decluttered, scalable site with best-in-class UI/UX standards including an advanced admin panel, capable of handling multiple registrations, authorisations, account and password generation. The site was developed on Wordpress, for its SEO-friendly CMS.
Responsive build on all modern browsers, tablets and mobile devices, without compromising on user experience
Advanced product search mechanism, smooth interface and easy navigation
